Adam Alter

Adam Alter is the author of the New York Times bestseller, Drunk Tank Pink: And Other Unexpected Forces That Shape How We Think, Feel, and Behave. The book examines how features of the world shape our thoughts and feelings beyond our control. He has also written for the New York Times, The New Yorker, Atlantic, WIRED, Slate, Huffington Post, and Popular Science, among other publications. Alter is an assistant professor of marketing and psychology at NYU's Stern School of Business. His research focuses on the intersection of behavioural economics, marketing, and the psychology of judgment and decision-making. His work has been published widely in academia, and he has appeared on television for NBC, CBS, and PBS. Alter received his Bachelor of Science in Psychology from the University of New South Wales, where he won the University Medal in psychology, and his M.A. and Ph.D. in psychology from Princeton University, where he held a fellowship in the Woodrow Wilson Society of Scholars.