Celina Siriyos


Celina Siriyos is a writer at Chello, where she uses words to complement animation, video, design and branding.

Words are her thing. She uses them to design financial literacy workshops for teenagers, write an interview with a British Vogue fashion editor and script emotive videos about logistics. She is unsure why people keep allowing her to do these things but hopes to get away with it until her investment in So Fresh compilations finally pays off.

Despite watching acclaimed movies three to seven years after their release, she is preoccupied by the ways that pop culture, brands and content embody social values.

Her dream is to one day complete a David Astle cryptic crossword, but it would probably be easier to just climb Everest or whatever.



Storage | 2019 Film Program

In the future, mankind’s most valuable resource is data storage. In the early 21st-century data storage surpassed oil to become the world’s most valuable commodity. Storage is set...


The dangerous act of defecation

You’d never think of yourself as lucky just for having access to a toilet. But try living without one, like 13% of Papua New Guineans do.


Humanly possible: Making brands better

People don’t like the idea that brands should be more ‘human’. Instinctively we feel that a faceless corporation producing mass-produced goods shouldn’t – and can’t – embody human characteristics....

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