While she was studying at Princeton in 2005, Elise Payzan-LeNestour became interested in neurofinance: the study of how the brain perceives and reacts to financial risks. Since that time, Elise has developed her research at the London School of Economics, the Swiss Finance Institute, and California Institute of Technology. She’s currently collaborating with researchers at Brown University, Columbia University, and The Swiss Finance Institute, and is senior lecturer in finance at UNSW Australia business school.
Humans are deeply ingrained with the smarts to understand risk, yet we nonetheless take mindless risks all the time. While she was studying at Princeton in 2005, Elise Payzan-LeNestour...