Contributor

Laura Roberts

 

One of INVNT’s original tribe members, Laura came onboard as Managing Director in 2017 to launch its APAC operations. In this role she oversees the global agency’s presence across the region – which spans Sydney and Singapore offices – identifying opportunities for growth, playing an active role in the strategic and creative process for clients, managing workflows and driving recruitment. An experienced executive producer, throughout her 18+ year career Laura has led the production of award-winning B2B and consumer meetings, events and exhibitions for both government departments and world-leading IT, FMCG, pharma and hotel brands.

Contributions

Idea

Sharing real, authentic stories in 2020: it’s about embracing the phygital

As someone who lives and breathes live brand storytelling, this year’s TEDxSydney theme of REAL really resonates. There’s nothing more powerful than a real, live interaction between...

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