Souad Christina

Audience Experience Team


Souad is an inspired marketer and business strategist in the creative world. As part of a global brand experience agency, Souad fuses business and brand strategy to deliver a range of projects from employee engagement, internal culture and experience design initiatives through to live events, brand/product marketing and sponsorship activation.

Enterprising by nature and an active investor in her own personal development, Souad has been following TED for many years and joined the TEDxSydney team in 2016. As part of the Audience Experience team, Souad helps to ensure every audience member has a seamless experience on the day.