The problem? Getting video streaming right
The live streaming industry has grown by 99% between April 2019 and April 2020, according to new report from StreamElements and Arsenel.gg. That’s not all…the live streaming market is expected to reach 184.27 billion USD by 2027
That’s not a big surprise if you consider that millennials are the largest group of consumers of live content. 63% of people ages 18-34 are watching live-streaming content regularly and combine that that with COVID restrictions. Equals a surge in online content of live streaming.
Companies that use video features grow revenue 49 percent faster than non-video users. (Wordstream, 2020)
The COVID crises has forced many businesses to become live video stream experts overnight. Some succeeded but many failed. With so much demand on people to consume information, education and entertainment via video, it’s essential your video stands out for the right reasons.
Now if you’re planning on running a live streaming event there are two key parts to live streaming – the tech setup and content. You can have the best setup possible but still, have a boring live stream. With a partner like Viostream you can relax knowing your technical setup is in the hands of professionals with over 10 years’ experience running events for organisations including TEDxSydey, NSW Government and Kookai to name a few.
James Thornton, Account Director at Viostream (who are TEDxSydney’s long term partner for live video streaming and on-demand content) provides some top tips to make sure your next live-streamed event is world-class.
“You need great content that gets (and keeps) your audience’s attention. No one wants their live stream launched to crickets. So here’s our best tips for live streaming for maximum effect in our virtual world.”
- Have an interesting title
- Plan and publish your agenda pre-event
- Send reminders with announcements to keep momentum in the build-up to the event
- Introduce yourself (the host) and your content “Hello I’m Name & today we’ll be talking about ….”
- Encourage interaction e.g. “Please like/comment/share below”, create polls, integrate interactivity tools like Padlet or sli.do
- Live stream to more than one platform for maximum exposure e.g. Youtube & Facebook Live
- Host a Q&A
- Hire the right Host or Influencer and provide a detailed brief
- Practice. Practice. Practice – and make sure you do a couple of tech run-throughs
- Unique on the day content e.g. behind the scenes
Things will be a little different at TEDxSydney’s flagship event in 2020 – for the first time, the event will not be live-streamed as it is 100% online event. TEDxSydney partners with Viostream because they provide the video streaming platform accompanied with onsite expertise to guarantee a successful live event.
Since the first event in 2010, Viostream has partnered with TEDxSydney to live stream and manage on-demand content for ‘Ideas Worth Spreading’.
And today (it’s TEDxSydney Online today) for the first time in the event’s history, it will be live-streamed from a studio…..with socially distanced people in masks and armed with sanitizer.