Press Release – Partner engagement taking TEDxSydney to the next level for 2017

24 April 2017

TEDxSydney is the annual gathering of Australia’s innovative community of thinkers and doers, coming together to showcase and exchange ideas that have the power to change the world.

In 2017, our Corporate Partners will be embracing this year’s theme -“Unconventional” – by lending their support to a new-look TEDxSydney, even before the event starts. They have enabled an exciting move to a new home at ICC Sydney, where the live audience capacity will be doubled, compared to previous years.

And TEDxSydney is expanding from a one-day event to a year-round calendar of events, including June’s flagship event, a standalone TEDxYouth@Sydney event in September and a series of intimate evening salons held throughout 2017 and 2018.

St George Bank and the University of Sydney return as Principal Partners in 2017. St George Bank will lead our partnerships for the main event and likewise, the University of Sydney for the Youth event, supporting the growth of the important youth demographic in the TEDxSydney community.

Alongside the principal partners, this year’s partner line-up, includes leadership partner, oOH!, Media.

The TEDxSydney 2016 partner lineup includes:

Principal partners : St George Bank & The University of Sydney

Leadership partner : oOH! Media

Major partners : Sydney Morning Herald, Alphasys, Logitech

Event partners: JLL (Jones Lang LaSalle), VMWare, TFE Hotels, Leo Burnett and Text 100 

“It is testament to our unique approach to partnerships that four major sponsors of 2016 have all returned in 2017”, says Cassandra Kevin, Head of Partnerships at TEDxSydney.

“But it requires these brands to have the foresight and bravery to reach beyond the industry staples of logo placement and outdated marketing. Our partnerships are ideas-driven, experiential and strategically aligned – and the data tells us that this more sophisticated approach, leads to unparalleled levels of engagement for our partners with the audience, their peers and corporate guests.

Cathy Yuncken, General Manager Business Banking, St.George Banking Group, said: “St.George Bank is delighted to partner with TEDxSydney for the third consecutive year to support the innovation and entrepreneurial spirit that drives Australian business success. At St.George, we’re focused on helping small businesses realise their dreams.

“Our Kick Start program is returning to TEDxSydney for 2017, giving small and start-up businesses the chance to win a grant to transform their business by pitching their ideas on stage. This year it will include two ‘fast-pitch’ sessions – open to start-ups and also, for the first time, existing SME businesses who have a fantastic idea. We hope to turn more ideas into a reality.

“St. George’s long-standing support of Australian small business and start-ups is a great fit for TEDx’s mission of ‘ideas worth spreading’. This program provides the ideal platform for 12 Kick Start Grant finalists to pitch their ideas, with four recipients to share $100,000 to help transform their business and set them up for future success.”

Dr Michael Spence, Vice-Chancellor, The University of Sydney, said: “The University of Sydney excels at bringing researchers from a range of disciplines together to solve real-world problems including at the Charles Perkins Centre, the China Studies Centre and the Australian Institute for Nanoscale Science and Technology.

“Our partnership with TEDxSydney, and in particular in taking the Youth Partnership, is a perfect match, as we share a belief in the power of education and the importance of engaging people from diverse perspectives to make a difference.”

The 8th annual TEDxSydney, to be held on 16 June 2017 at ICC Sydney, will be a full day event that blends talks, music performances and films.

To register for tickets for this year’s TEDxSydney, visit tedxsydney.com

ENDS


For media enquiries, full bios & speaker images, please contact:

Terry Whitaker at Text100 / terry.whitaker@text100.com.au / +61 (0)2 9956 5733

Images: Images for media use are available to download from the TEDxSydney Flickr collection at www.flickr.com/photos/tedxsydney/sets/. These are licensed photos, which can be used in accordance with the TED requirements for photography distribution and the Creative Commons terms.

About TEDxSydney: TEDxSydney has become the leading platform for the propagation of Australian ideas, creativity and innovation to the rest of the world. It aims to create and foster a sense of community amongst the people and organisations who have gathered (and continue to gather) around the event; and to provide a cultural focus and impetus for conversation and debate. TEDxSydney is an independently organised event licensed from TED by longtime TEDster, Remo Giuffré (REMO General Store, General Thinking network) and run by the TEDxSydney organising team and its volunteers.

About TEDx: TEDx was created in the spirit of TED’s mission, “ideas worth spreading.” It supports independent organisers who want to create a TED-like event in their own community. TEDx is designed to help communities, organisations and individuals to spark conversation and connection through local TED-like experiences. At TEDx events, a screening of TED Talks videos — or a combination of live presenters and TED Talks videos — sparks deep conversation and connections at the local level. TEDx events are planned and coordinated independently, under a free license granted by TED.

About TED: TED is a nonprofit devoted to spreading ideas, usually in the form of short, powerful talks (18 minutes or less). TED began in 1984 as a conference where Technology, Entertainment and Design converged, and today covers almost all topics — from science to business to global issues — in more than 100 languages. Meanwhile, independently run TEDx events help share ideas in communities around the world.