Remo is a creative director and strategist with a demonstrated track record as an entrepreneur and brand builder. He founded the REMO General Store in 1988; and the General Thinking network in New York in 2001. He was the Director of Branding & Strategy at frogdesign in Silicon Valley from 1997, and later the Brand Strategist at pioneering online developer Organic in New York. He also enjoys an ongoing 27 year association with TED, and is currently the Licensee for TEDxSydney, an annual flagship TEDx event which has Australia’s leading ideas platform.