Gina Lednyak


Gina Lednyak is the Founder and CEO of global agency L&A Social Media and has been at the forefront of social media strategy and implementation since Mark Zuckerberg tested and launched ‘the Facebook’ in her University town of Boston. Gina studied engineering and psychology before relocating to Sydney in 2007. She quickly recognised an opportunity in the local market and soon launched L&A Social Media, a full-service strategic social media and digital agency, with a strong focus on creative content execution, analytics, and consumer behaviour.

L&A Social manages the social media strategy, content and implementation for brands like NETGEAR, Ferrari, Sol Beer, Rekorderlig Cider, AutoDesk and many more consumer brands. The company has grown significantly from its humble beginnings in Sydney, Australia now with over 60 global clients across 3 countries and a thriving team. Gina is also the 2016 NSW Telstra Young Business Woman of the Year and previous winner of AIMI Future Leaders Award and B&T 30 under 30.

L&A focuses on results delivered by people with first-hand experience of social media success. Gina regularly gives keynote speeches on company culture, fast-growth companies, social media and fostering a culture for female entrepreneurs. Through strategic storytelling & a wealth of experience across a variety of industries and skills, L&A Social Media ensures that their brands stay relevant, innovative and start powerful conversations within their target demographic. From digital & brand strategy to social media strategy & implementation, through to content marketing, photography & videography and analytics & insights, Gina’s agency delivers authentic communication as a driver to develop long-lasting, trusted relationships between a brand and their customers.