John Treadgold helps organisations measure their impact. After working with fund managers, aid projects and the United Nations, he’s now focussed on the new breed of businesses who are embracing sustainability as a competitive advantage.
If you can't measure it, you can't manage it, as they say. But now that quantifying everything has become the norm, we need to question the metrics we’re using.
I used to love going to music festivals, but the sea of plastic bottles left behind always made me feel guilty. As I got older, conferences began to replace...